Understanding Default Language and Target Language

Modified on Mon, 15 Dec at 4:26 AM

When managing a multilingual Shopify store, it’s important to understand the roles of target languages and your default language. Properly configuring these settings ensures a smooth and personalized shopping experience for your international customers.

I. Target language

A target language is any additional language you add to your store beyond the default language. These languages enable customers to browse and shop in their preferred language, creating a personalized and inclusive shopping experience.

Key points about target languages:

Target languages are optional and can be added through apps like Transtore.
They allow customers to select their preferred language via the language switcher.
You can publish, unpublish, or remove target languages depending on your store strategy.

By offering multiple target languages, you can reach a broader audience and provide a localized shopping experience that caters to different regions and cultural preferences.

II. Default Language

Your default language is the primary language of your Shopify store. It serves as the foundation for all content, including product descriptions, navigation menus, and checkout pages. Visitors who do not select an alternative language will see your store in the default language automatically.

Key points about default language:

It is set directly in your Shopify store settings.
All additional target languages are based on the default language.

III. Why Understanding Default and Target Languages Matters

Correctly distinguishing between default and target languages ensures:

A seamless and consistent shopping experience for your customers.
Accurate translation management across multiple languages.
A professional and localized brand image for international markets.

By carefully managing both default and target languages, you create a store that is accessible, user-friendly, and ready to serve customers worldwide.

If you need further assistance or have any questions, don't hesitate to reach out to our support team via email at support@transtore.app or submit a ticket here. We'd be happy to help!